In the next few days I will be posting an interview conducted with Delta Zeta’s Director of Communications, Nancy E. Brewer. To read up on Delta Zeta and all the work they do, visit
Greek organizations are some of the most enriching for collegiate students. They consist of chapters in which officers are elected by active members. It is those officers’ job to oversee social events, chapter GPAs, and philanthropic events among other things. In fact, community service is one of the most important aspects of Greek Life. It benefits both, the chapter and the community, establishing good public relations.
A prime example is Delta Zeta’s Pink Goes Green website. In 2010, it was awarded the Diamond Award by the Public Relations Society of America (PRSA). According to Delta Zeta’s official page, the site is “a philanthropic effort aimed at empowering its members to lead and perform community service-related projects intent on improving the environment and educating those around them about how they can do the same”.
The site itself is full of resources for the public, including a pledge to “go green”,
Downloadable wall papers, and a project center that offers advice on how to go green at work, school, the office and dorm rooms.
In addition to the wonderful resources on the site, Pink Goes Green also has a blog with articles like “Is Your House as Green As It Could Be?” and “How To Make Your Wardrobe Green”. Delta Zeta is clearly targeting audiences of all ages in its environmental efforts. I propose that other Greek organizations follow Delta Zeta’s initiative and launch multimedia, interactive websites to increase their individual philanthropy’s awareness.
- $20,000 raised by ZTA for Breast Cancer Awareness (jou2100.wordpress.com)
Lately I came across a website called “Chapter Talk”. It describes itself as “News and advice for Successful Fraternity and Sorority members”. What fascinated me the most is how multi-faceted the site is—it covers topics such as Alumni Relation, Finances, Ritual and History. Even though its aim is to reach Greek collegiate audiences, it is extremely well written and does offer some valuable advice that both, Greek (and Non-Greek) organizations should read up on.
After browsing through some of its articles, I checked out the “Public Relations” section.
The first article that caught my eye actually addressed the issue of Public Relations work. The article is titled “Public Relations: Improve Your Image on Campus”, although quite frankly, a more fitting title would have been: “Mass Communications to better your chapter.”
The article is a great read because it offers specific ideas to improve Public Relations beyond the now cliché batch of cookies. Some of these ideas are unique because they advocate for Greek Unity, a concept that is sometimes hard to promote in Greek Life because of rivalry between the houses.
- Ways to increase visibility (Attend university Events as a Chapter)
- Damage control (Keep Drama within the House)
- Marketing (Throw events Geared Toward Younger Students)
- Networking (Pledge/New Member Mixers, Encourage involvement in Non-Greek organizations)
- Advertising ( Sport Your Letters!, Attend ALL Fraternity and Sorority Events)
- Public Relations, both internal and external! (Go Above and Beyond for Other Chapters, Don’t forget Brother/Sisterhood)
Truth is, if chapters want to be successful, they have to concentrate on various aspects of Mass Communications. Whereas once upon a time, there were clear lines dividing Public Relations from Advertising, Broadcasting and Journalism, they have slowly blurred out.
In order to succeed in today’s professional world, one must be able to perform tasks that years ago would have been “some else’s job”. (That little tidbit I accredit to my wonderful Mass Communications Professor at the University of South Florida, Dr. Golombisky).
To check out Chapter Talk, visit http://www.chaptertalk.com/
Stay on the look out for an interview with USF‘s Student Government VP Zachary Johnson of Pi Kappa Alpha . We will be talking about his take on Greek Public Relations at the University of South Florida as well as his vision for Greek Life as a fellow Greek.